Learn how I choose ClickBank products to promote

One of the easiest things to do with ClickBank is to find a product.

One of the harder things is finding a product you actually want to promote.

There is a big difference.

When I first look at an affiliate offer, the commission is not the first thing I consider.

Yes, I want to get paid for my work.

But a high commission does not automatically make something a good product for my subscribers.

I would rather promote a useful product with a reasonable commission than chase a big commission on something I would never recommend to a friend.

Here is how I approach it.

Start With Your Audience

Before searching for a product, think about the people you are trying to help.

What problem are they trying to solve?

What are they struggling with?

What information are they already coming to you for?

If my audience is interested in affiliate marketing, for example, I would look for products related to things such as traffic, email marketing, list building, productivity, or online business. 

I would not suddenly promote something completely unrelated just because the commission looked attractive.

There should be a logical connection between your content, your audience, and the product.

Look at the Marketplace Information

ClickBank gives affiliates information that can help them compare offers.

Current Marketplace statistics include figures such as:

• average dollars per conversion,
• conversion rate,
• earnings per click,
• and Gravity.

Gravity is ClickBank’s own measure reflecting how many affiliates have recently earned commissions promoting an offer.

These figures can be useful. 

But I would never choose a product based on one number alone. 

A high Gravity score may tell you that affiliates are making sales. 

It can also mean you are entering a competitive market.

A lower score does not necessarily mean a bad product either.

Use the numbers as clues, not as guarantees.

Visit the Sales Page Yourself

This is one of the most important steps.

Before sending anyone to an offer, I visit the sales page myself.

Then I look at it as if I were one of my subscribers.

Is the headline believable?

Is it clear what the product does?

Does it solve a real problem?

Are the claims reasonable?

Would I feel comfortable recommending it? 

That last question is especially important.

Your subscribers may not blame the vendor if they buy something terrible through your recommendation. 

They may blame you.

Your reputation is worth much more than one commission.

Understand What You Are Promoting

I also want to know what the customer is actually getting.

• Is it software?
• A course?
• A membership?
• A downloadable product?
• A subscription?

If it is a recurring product, I want to understand the recurring charges before recommending it. ClickBank allows sellers to offer subscription products and to set commission rates for both initial and recurring payments. 

That can make recurring offers attractive to affiliates, but your customer should understand what they are buying too.

Look for a Product You Can Create Content Around

This is something many affiliates overlook.

Ask yourself:

**Could I write five useful articles or emails around the problem this product solves?**

If the answer is yes, you may have found something worth testing.

For example, instead of repeatedly emailing:

“Buy this product.”

You could write about:

* The problem the product solves

* Common mistakes beginners make

* How you personally approach the problem

* A simple tutorial

* Questions people should ask before buying

Then the product becomes part of your content rather than the entire purpose of your content.

That is a much better way to promote.

Do Not Marry the First Product You Find

Affiliate marketing involves testing.

Sometimes a product looks excellent, but your audience simply does not respond to it.

That is fine.

Try another angle.

Try another email.

Or try another product.

The important thing is to learn from your results instead of randomly jumping from one offer to another.

My Simple Rule

When choosing a ClickBank product, I ask myself one simple question:

**Would promoting this product help my audience as well as help me?**

If the answer is yes, I will investigate further.

If the only reason I am interested is the commission, I usually move on.

Affiliate marketing works best when everyone benefits.

The customer gets a solution.

The vendor gets a customer.

And the affiliate earns a commission for bringing the two together.

That is the kind of affiliate marketing business I want to build.