Hey there, affiliate marketers! Ready to take your earning potential to the next level? In this blog post, we’re diving into the world of smart market research techniques to help you identify profitable niches, target the right audience, and boost your marketing efforts. Say goodbye to guesswork and hello to more sales and revenue. Let’s start making that money with your affiliate marketing strategy today!
Market Research for Affiliate Marketing
Often I here the saying market research is for product creators and vendors. Yes, they should do all that work if they want to make a good selling of there product. This may be so, that is the reason why so many affiliates think research is not for them and they can blindly rely on the vendor. They can not be more wrong. The right way of thinking for an affiliate is to put up the question, what do I have to know to get the most out of my promotions.
What can you do as an affiliate?
If you are an affiliate you can get the impression you are selling nothing at all. And as a matter of fact you don’t do the selling. Your task as an affiliate is recommending those products that are sold by the vendor. The vendor is the real selling party, and is responsible for the service according his product.
You can not pick a product out of the blue and expect to make a max on commissions with it. You need to have more intel to take your move. Only when you know, there are many real customers for that product and you have the ability to reach them, you can set up your promotions and recommend the product with ease.
In order to recommend the product of a vendor, you need to research every aspect needed to promote that given product. That is exactly why you as an affiliate has to do profound market research for the products you want to promote to get the commissions you are after.
How to get ahead of your market?
Before you start promoting an affiliate product you have to answer a number of questions to understand the possibilities of that product.
- What is your niche? Does the product fit in your niche you are working? If you know the product you like to promote fits in your niche, you can go to the next step. If not, in wish niche is this product situated, and you can serve that niche with the knowledge you have. Perhaps you should look for an other product or get the information necessary to work that niche.
- What are the needs of the people how would buy this product. A good sales pages will provide you with this information, if not you have to search for more background of your product.
- What are the benefits for the clients. Is there a real value for the customers.
- What is the USP (Unique Selling Point) of the product. What is the extra of the product compared to related competitor products.
What if you are completely new and don’t know a thing about niches?
In this case you better start to find the niche that works best for you. You can read an introduction to niches on my other blog: What’s A Niche and Can I Find One Too?
An other way to help you find a profitable niche and according products is the use of A.I. in your research. This A.I. Tool is Affiliate Bots V2. You can read on my other blog how this tool can help you: Boosting Affiliate Marketing Success with the Best AI bots .
The most important thing is that you do your home work before starting an adventure. And do not forget to write your findings down in a file on your computer, or at least on a sheet of paper.
How to get more indebt information and statistical info?
The above steps will give you a good general view on the product you want to promote. But in order to make the most out of your marketing, you need information you can compare week after week, month after month, numbers and graphs that can tell you where the market is going.
Time to dive into keywords.
Almost everything on Internet can be fond by the use of keywords. A keyword can be a separate word or a phrase of words. Knowing your keywords is your biggest advantage when it comes to do marketing on the web, it is the most precise way the reach the market you are aiming.
What are the keywords for the product you want to promote?
The simplest way is using Keywords Everywhere. This is a browser extension for Fire Fox. Enter the url for the product you are researching and klick organic keywords URL in the popup window, and keywords everywhere tells you all the details. Copy the keywords in a notepad to use in further research.
What are the up coming trends?
You want to know is the product trend is going up or down. This you can do with Google Trends ( ). Enter the master keywords from the previous search and see what the trend is doing.
How many people are searching for your product?
To earn the most commissions from an affiliate product it is handy to know if the audience is big. Researching the search volume for the given keywords will help you to make the right choice how the the product can be advertised the best way.
For this task I use an other browser extension, Keywords Everywhere ( https://keywordseverywhere.com ). This tool gives you the search volumes for any keyword or phrase you enter in the search box (Google Search) in your Fire Fox browser.
How big is the competition?
Even important is how hard will it be to promote your product. The higher the competition the more difficult it will be to promote. So you need to know what the competition is doing to anticipate with your own marketing. With SEOquake you will get all the information you need. If you combine SEOquake and Keywords Everywhere, you can find those keywords that will work for you with enough volume and low competition.
How to use the collected information?
In the first place, the collected information should able you to make educated decisions on the marketing strategy you will follow to make the most out of it. Now you can decide how to set up your list building, where and how to advertise and reduce advertising cost.
It will give you insight on planning article writing, video creation, writing reviews and so on.
Collect all data in spreed sheets or notepads, so you can compare at any time.
Remember market research is never complete. You should do it over and over again, staying on top of the ever changing on the market.